October 24, 2017 // Globe Hall
Article By: Max Rothstein
Photography By: Jeremy Elder
“Is this the not singing loud capital of the world? You guys have to be louder than that,” Max Frost encouraged his amused audience. After that remark, when Frost called for audience participation, everyone at the Globe Hall gave it their all. Frost is not your typical indie-pop act. On Tuesday night the Austin, Texas native put on an unreal show, performing with a level of talent that even some who take the Red Rocks stage can’t put out. With a guitar in one hand, a can of hairspray in the other, and stage full of instruments, he was nothing short of phenomenal.
Since leaving the University of Texas at Austin in 2012 to pursue his solo career, Frost found what seemed to be immediate success. The following year he found himself performing at South by Southwest, and opening for the likes of Gary Clark Jr. and Fitz, and the Tantrums on the road. The talented singer has also released two successful EPs. The day before the show, he and DJ Snake released their single, “Broken Summer.”
After performing a brief instrumental intro, Frost opened with a song off his most recent EP, $Dreams. His beefy guitar tone and smooth crooner-like vocals, paired well and were enticing to the point where a few friends on Snapchat were asking me who he was. On slower songs, like “Sunday Driving,” he messed around with his guitar and threw in some Jimi Hendrix inspired licks. On top of playing a variety of old and new material, he also included interludes of iconic hip hop songs like “Gin and Juice,” “Flashing Lights,” and “Hypnotize,” that teased the audience into believing he was about to spit some bars.
It’s rare for solo artists to use loop pedals successfully. It’s even more rare to see an artist with looping skills that rival the most notable loop enthusiast, Ed Sheeran. And that’s exactly what Frost did. Using the wide variety of instruments onstage with him (including an analog tape deck), he managed to successfully recreate his work in a way that sounded so full, people outside could’ve easily mistaken him for a five piece band. Not only did the music sound fantastic, but it was an art in of itself to watch happen.
Max Frost brought great pride to the Max name last Tuesday. He’s a unique kind of performer with an amount of talent some people would kill for. If you see that he’s performing nearby, do yourself a favor and go see him.